Brand Trust & Visibility with Trademark Registration for BIMI/VMC

UNLOCK THE POWER OF BRAND TRUST AND VISIBILITY WITH A TRADEMARK REGISTRATION FOR BIMI AND VMC

In today’s competitive digital landscape, an email from you is more than just a communication tool - it’s often your “first impression” and a crucial touchpoint for building trust, enhancing recognition, and ensuring security. By registering your logo and enabling BIMI (Brand Indicators for Message Identification) and VMC (Verified Mark Certificate), you can transform your emails into impactful brand assets and increase the likelihood they get through.

Why Register Your Logo for BIMI and VMC? There are genuinely a lot of reasons.

1. First thing first, Your email is more likely to get through

  • BIMI can help emails get through to the inbox by enhancing email authentication and signaling to mailbox providers that you are a legitimate sender, thus reducing the chances of your emails being flagged as spam and improving deliverability rates because BIMI works alongside other email authentication protocols like DMARC, SPF, and DKIM, further verifying the sender's identity.

2. Stand Out in the Inbox

  • Boost Visual Recognition: With BIMI, your verified logo is displayed directly in recipients' inboxes, alongside your emails.
  • Cut Through the Noise: Your logo makes an instant impression, differentiating your emails from competitors and unverified senders.

3. Build Unshakable Trust

  • Show You’re Legitimate: A VMC proves your emails are verified and authentic. Customers are reassured, knowing they’re interacting with a genuine source.
  • Combat Phishing and Fraud: Protect your reputation by signaling to customers that emails featuring your logo are secure and trustworthy.

4. Elevate Email Marketing ROI

  • Increase Open Rates: Recognizable logos in inboxes lead to higher open and click-through rates.
  • Enhance Customer Engagement: A branded email experience inspires confidence and encourages action.

5. Align with the Future of Email Security

  • Strengthen Authentication: BIMI and VMC leverage DMARC (Domain-based Message Authentication, Reporting, and Conformance), an industry-standard protocol. This not only enables logo display but also bolsters email security and sender reputation.

What is required for BIMI and VMC?

1. Trademark Registration: The First Step

  • A Prerequisite for VMC: A registered trademark is essential to obtain a Verified Mark Certificate, which unlocks BIMI’s full potential.
  • Global Brand Protection: Beyond BIMI, trademark registration safeguards your brand from misuse and fortifies your intellectual property portfolio.

2. Verified Mark Certificate (VMC)

  • What is a VMC? A digital certificate issued by trusted Certificate Authorities (e.g., DigiCert or Entrust) that validates your logo for BIMI use.
  • Requirements for VMC:
    • A registered trademark for your logo.
    • Verified domain ownership (proven via DNS records or similar methods).
    • Full DMARC authentication compliance.

By registering your trademark and adopting BIMI and VMC, you let your clients/customers know you are committed to security and innovation. This isn’t just about logos—it’s about creating trusted, memorable, and action-inspiring email communications.

Let your emails do more for your brand—start with a trademark registration for your logo today